Migrating a UK Tiles E-Commerce Store
from WooCommerce to Magento 2 +
Hyva
Building a faster, scalable, and mobile-first shopping experience for a growing UK tile brand with Magento 2, Hyva, and custom commerce automation.
Overview
Our client, a well-established online tile retailer in the UK, specializes in premium tiles for residential and commercial spaces. As catalog size and traffic increased, WooCommerce started creating performance, maintainability, and conversion bottlenecks.
To support growth, we migrated the platform to Magento 2 and rebuilt the frontend using Hyva. The result was a modern, responsive, conversion-focused storefront optimized for shoppers and administrators.
- Slow product pages and weak mobile usability were reducing conversions
- SEO structure and performance were limiting visibility for competitive keywords
- Critical business rules were hardcoded and expensive to maintain
- Plugin-heavy architecture made scaling risky and increasingly slow
- Target state required higher speed, better UX, and future-ready modularity
The Challenge
The WooCommerce store became increasingly difficult to optimize as the business expanded. We needed to preserve SEO and data continuity while rebuilding the platform architecture for speed, flexibility, and long-term scale.
Performance Bottlenecks
Heavy plugins and frontend bloat pushed page loads into the 4-6 second range.
- Slow product and category rendering
- High JavaScript and CSS payload
- Poor Core Web Vitals affecting SEO
Poor Mobile Experience
Over 60% of traffic was mobile, but UX quality was below expectations.
- Layout inconsistencies across devices
- Friction in browse-to-checkout journey
- Higher bounce and abandonment rates
SEO Limitations
Technical constraints reduced search competitiveness for high-intent queries.
- Buy tiles online UK
- Bathroom tiles UK
- Kitchen wall tiles
Hardcoded Functionalities
Key workflows were managed manually, increasing error risk and operational overhead.
- Tile calculations were not scalable
- Promotion logic required developer intervention
- Manual workflows slowed product operations
Scalability Constraints
New business capabilities required additional plugins, compounding complexity and slowdown.
- Payment and shipping expansions were costly
- Feature rollout velocity kept decreasing
- Maintenance burden increased with each release
Migration Risk Profile
The business required a no-loss migration with continuity across data, SEO, and operations.
- Zero downtime target
- URL integrity and redirect accuracy
- Data parity across products, customers, orders
Project goals: migrate without downtime or SEO loss, improve speed and Core Web Vitals, build scalable custom functionality, enhance mobile experience, reduce manual admin work, and establish a future-ready architecture.
The Solution
We rebuilt the store on Magento 2 with a Hyva frontend, enabling a lightweight, high-performance storefront and a modular backend foundation for advanced commerce logic.
Migration and Rebuild Strategy
Migration tasks were executed in controlled stages to ensure continuity and preserve rankings during the platform transition.
Migrated products, categories, customers, orders, metadata, URLs, and redirect maps with validation checks before go-live.
Implemented Figma designs using Tailwind CSS and Hyva components for fast rendering, responsive layouts, and clean UX.
Applied full-page caching, lazy loading, image optimization, and JavaScript payload reduction to hit sub-second page loads.
Custom Feature Development
We replaced plugin-dependent and hardcoded flows with custom Magento modules and configurable admin logic.
Admins configure tile dimensions, tiles-per-box, and box pricing. Customers enter room dimensions to auto-calculate area, required tile count, box quantity, and wastage allowance.
Supports up to 3 samples per session, free and paid sample logic, free-sample skip checkout path, and duplicate sample prevention when full products exist in cart.
Integrated Stripe with Apple Pay and Google Pay to deliver a faster, mobile-friendly checkout experience.
Branded PDF generation for order confirmations and shipping-related customer communications.
Admin-configurable labels like Sale, Best Seller, New Arrival, and Low Stock, plus automated promo countdown visibility based on special pricing windows.
Business-hour-aware UK delivery messaging and cutoff logic to improve checkout confidence and reduce uncertainty.
System Architecture
A layered architecture was implemented to isolate frontend performance, business logic, integrations, and operational concerns.
Frontend Performance
Hyva and Tailwind delivered lightweight rendering and responsive layouts with significantly improved mobile speed.
Custom Commerce Automation
Tile calculation, sample ordering, and timed promotional logic were migrated from hardcoded behavior to reusable module-based workflows.
Checkout Modernization
Stripe, Apple Pay, and Google Pay supported faster checkout completion, particularly on mobile devices.
Operational Scalability
Admin-configurable product labels, dynamic timers, and branded document generation reduced recurring manual tasks.
Results and Impact
Average page load time after migration
Approximate mobile bounce-rate reduction
Core Web Vitals and organic visibility
Checkout with optimized payment flows
Architecture for future feature expansion
Business Impact
Page load times dropped from roughly 5 seconds to under 1 second, improving user retention and reducing friction across product discovery journeys.
Mobile-first Hyva storefront experience reduced bounce rates by around 40%, with faster rendering and smoother navigation on high-traffic pages.
Automated tile calculator and sample-order workflow reduced manual handling and improved purchase confidence through accurate quantity and wastage recommendations.
Improved SEO foundation with cleaner URLs, preserved redirects, and optimized metadata protected rankings during migration while increasing long-term organic visibility.
Stripe, Apple Pay, and Google Pay enabled faster checkout completion and better mobile conversion performance on key transactional flows.
Admin-configurable labels, promo timers, shipping messaging, and document generation created a scalable operational model with lower ongoing maintenance overhead.
Technology Stack
Live Website Screenshots
A look at the UK tiles storefront after migration and Hyva performance optimization.
Final Outcome
Before
- Slow WooCommerce pages with heavy plugin overhead
- Weak mobile UX despite mobile-dominant traffic
- Hardcoded calculator and promotional workflows
- SEO limitations from performance and structure constraints
- Limited scalability for advanced checkout and automation
After
- High-performance Magento 2 + Hyva storefront with sub-second loads
- Fully responsive, mobile-first UX optimized for conversion
- Automated tiles calculator and robust sample ordering logic
- SEO-safe migration with improved technical foundation
- Scalable architecture ready for future feature rollout
The migration replaced a performance-constrained WooCommerce implementation with a scalable, enterprise-ready Magento 2 platform powered by Hyva. The new solution delivers faster performance, stronger mobile conversion, automated commerce workflows, and a stable foundation for long-term growth in the UK tiles market.
Ready to Scale Your eCommerce Store?
Whether you are facing performance issues, scaling limitations, or outdated customer experiences, we help businesses migrate and optimize their commerce platforms for growth.
- WooCommerce to Magento migration
- Hyva theme development
- Performance optimization
- Custom Magento module development
- Mobile-first commerce experiences
- Advanced checkout and payment integrations
Frequently Asked Questions
Magento 2 offers stronger scalability, catalog handling, and customization for growing stores with advanced workflows. It is better suited for complex commerce operations than plugin-heavy WooCommerce setups.
Hyva reduces frontend bloat and provides a modern stack with Tailwind CSS and Alpine.js, resulting in faster rendering, improved Core Web Vitals, and easier frontend maintainability.
Yes. Magento 2 supports robust metadata controls, improved information architecture, cleaner URL structures, and strong performance tuning that help improve rankings and crawl efficiency.
It depends on catalog complexity, data quality, integrations, and custom features. Most medium-to-large projects usually run from several weeks to a few months.
Yes. Magento's modular architecture supports rebuilding calculators, sample workflows, advanced checkout logic, and integrations in a maintainable and scalable way.
Yes. Hyva is specifically designed to improve frontend performance metrics like LCP, TBT, and overall Core Web Vitals by reducing unnecessary JS and CSS overhead.
Absolutely. Magento 2 paired with Hyva enables highly optimized mobile storefronts with responsive UI, faster loading, and streamlined checkout flows.