Building a Scalable B2B Italian Food Wholesale Platform on Magento 2

The project began with a complete Magento build from the ground up including catalog architecture, theme development, B2B workflows, customer management, and checkout customization. Following launch, we successfully upgraded the platform from Magento 2.3.5 to 2.4.4, handling dependency management, extension compatibility, database migrations, post-upgrade stabilization, and regression testing.

We developed a custom administration panel allowing warehouse teams to configure non-delivery dates, holiday schedules, cut-off times, and time-slot restrictions. The customized Amasty Delivery Date module dynamically reads these configurations and automatically disables unavailable delivery dates during checkout. This eliminated the need for developer involvement whenever scheduling changes occurred.

Separate account creation pages were built for different customer groups. Each registration flow includes unique business information fields, custom validation rules, customer-specific onboarding processes, and approval workflows based on customer type. This ensures accurate customer data collection from the very first interaction.

The website navigation dynamically changes based on the customer group. Restaurant customers see restaurant-focused categories, corporate accounts access dedicated purchasing sections, and guests see registration and onboarding-focused menus. This creates a more personalized buying experience for every user type.

A custom Magento login extension was developed to manage customer approval status, pending account handling, customer group assignment, and login redirections. The system ensures users are immediately placed into the correct workflow after authentication.

We configured a complete Magento multi-store ecosystem allowing multiple storefronts to operate from a single backend. Features include separate websites, multiple store views, scoped configurations, shared product management, and store-specific pricing and promotions.

Magento checkout was extensively customized to support wholesale purchasing requirements including minimum order value validation, account-specific shipping methods, delivery date selection, custom order summary fields, and wholesale buyer workflows.

To support the React Native mobile application, we built a complete GraphQL layer extending Magento's native capabilities. The API supports product catalog data, product details, customer authentication, customer account management, cart functionality, checkout operations, and order management. Magento customer APIs were also extended to return additional B2B account attributes required by the mobile application.

The React Native application required full wishlist functionality through APIs. We developed custom GraphQL queries and mutations supporting create wishlist, retrieve wishlists, view wishlist items, add products, remove products, move products between wishlists, copy products between wishlists, add single item to cart, and add entire wishlist to cart. This provided complete wishlist management within the mobile application.

A complete visual redesign was implemented across homepage, category pages, product pages, customer accounts, and checkout experience. A custom homepage recommendation engine was also developed to display curated and dynamic related products outside Magento's native related-product framework.

Both Google Analytics platforms were configured and verified. Tracking included product views, add-to-cart events, checkout progression, conversion tracking, order completion events, and customer journey analytics.